Hints and Tips for Adwords Management

Your website is beautiful and the content is excellent. You have done everything right. You are slowly being noticed and moving up the ranks from last position to perhaps 3rd or 4th page on Google. But you are getting impatient. You want more traffic. You know people would just have to see you to love you!
‘Adwords’ is the way to go, to bring a whole new batch of visitors to your website. It can happen very, very quickly, too.
Most of the main search engines sell adwords, and Google is one of them. Adwords are sold on auction or sometimes at a flat rate. Google has a very useful ‘traffic estimator’ that will help you prepare your adword campaign budget. In response to your keywords, you will get the following information:
• Local monthly searches – the number of searches on those keywords each month
• Estimated cost per click – the amount you pay Google per click on your ad.
• Estimated ad position
• Estimated daily clicks
• Estimated daily costs
Now you need to prepare your advertisement. Your ad space will be very limited.
You need to say everything you have to in the minimum number of words, but don’t be tempted to use small, cramped text. The bigger the text, the more likely it will be to be read.
‘A picture is worth 1000 words’ but stick to a simple, very relevant one that can be clearly seen and appreciated.
The heading must be bold and eye-catching.
It is important that the main keywords are in the title and in the body.
As far as possible, design the whole ad to be seen and digested in a few seconds. If you don’t instantly catch the users’ attention, they will navigate away from your site and go straight back to the regular search page contents.
Now you are ready to open your Google adwords account. You will find Google’s page very user-friendly and helpful. They even provide explanations and mini-tutorials to assist you if necessary.
You will have a few choices to make when you open your account.
• what audience you want to reach geographically
• do you want your ad to be displayed on the search pages alone or on Google’s partner sites as well
• decide on your daily budget – only the maximum, there is no minimum
• put in your bid. Sometimes no bid is required, and there is a flat rate.
Once you have set up your PPC Adwords campaign, you need to check your return on investment [ROI] constantly. If you are not happy with your conversion rates [clicks that turn into sales] you need to tweak and change things. Just don’t make big changes at the same time otherwise you won’t know what works and what doesn’t. Make constant small changes until the big picture is clear. Watch your budget. Keep it modest and test and change strategies until you start making good profits.